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Prioritise wisely, it could be the end of the world if you don’t!

By Sandra Staufer | February 13, 2018 | 0 Comments

Lessons from a design failure The recent (false!) nuclear missile warning thrust upon Hawaii was a salutary lesson in user interface design failure. A warning system operator made an innocent mistake and selected the wrong menu item from a way too long list of alternatives. Instead of testing the system, they managed to send out […]

Copywriting & translation: Using the correct idioms

By | April 24, 2017 | 0 Comments

Using the correct idioms is critical to communicate the language culture. Having lived and worked in the UK for over 25 years, I realise how critical it is to pay attention (and homage) to the small subtleties of a language when translating copy for the web. This in terms of essence and the meaning whilst […]

Sliders or carousels vs a static but changing hero image

By | April 24, 2017 | 0 Comments

The right header for the right website As designers, we are victims of trends. I don’t mind trends, but I am also glad I can rely on simple, basic and trusted graphic design skills. So what is my opinion on sliders or carousels VS using a large hero image that changes on refresh? A slider […]